Plurielle. Ambitieuse. Dynamique. Après plus d’une décennie passée en France et aux Etats-Unis d’Amérique, elle est revenue s’installer au Cameroun où elle dirige Omenkart, une entreprise spécialisée dans le Marketing.
Sa carrure est aussi imposante que l’expérience professionnelle qui accompagne son bagage intellectuel. Diane Audrey Ngako, bientôt 28 ans est la cinquième d’une fratrie de 7 enfants. Née de l’union entre un père Bamiléké du Haut-Nkam et d’une mère Bassa, elle fait ses études primaires et le début du secondaire dans l’arrondissement de Douala III. A l’âge de 12 ans, elle rejoint sa mère basée à Nogent-sur-Vernisson, un petit village de 1 500 âmes en France. En 2009, elle obtient un baccalauréat en STG (science et technologie de gestion) option Markéting.
Ses parents la voient dans une carrière d’avocate, de docteur ou d’ingénieure. Cela tombe bien. La même année, Barack Obama devient premier chef d’Etat noir des Etats-Unis et fait rêver de jeunes Africains. Diane Audrey Ngako en fait partie. C’est donc les yeux pleins d’étoiles que la jeune fille s’envole pour les Etats-Unis d’Amérique pour étudier les sciences politiques. Ses premières amours la rattrapent aussitôt : « j’ai toujours voulu faire de la publicité », avoue la chef d’entreprise. L’année qui suit, elle rentre en France et s’inscrit au Cesacom, une école de communication en alternance pour 5 ans. Entre ses études, elle retourne à Atlanta aux Etats-Unis pour faire un stage professionnel dans l’industrie du divertissement. La boite d’un camerounais, M. Tchouta lui ouvre ses portes.
Le Monde
Ses parents qui la voyaient sous une autre casquette ne comprennent rien et décident de lui couper les vivres. «Il fallait que je paie toute seule mes études, mon loyer et mes charges ». Audrey rentre dans la vie active et multiplie de petits boulots. Entre autres, baby-sitter, vendeuse de chaussures, habilleuse lors des défilés de mode et journaliste.
Grâce à sa détermination, elle devient rédactrice en chef du magazine Roots. Plus tard, elle intègre le journal Le Monde – qui l’avait repérée grâce à son blog – et présente simultanément une émission culturelle sur TV5. Des expériences qui contribuent à bâtir sa personnalité. Mais l’expérience américaine est particulière parce que « c’est aux Etats-Unis que j’ai appris la culture de voir grand, d’aller au-delà de mes limites », dit-elle.
En 2014, elle démissionne de Roots Magazine et embrase la toile grâce au projet, Visiter l’Afrique. Une initiative financée grâce au crowdfunding qui a généré 17 000 euros en quelques semaines. L’objectif, dit-elle, « était de déconstruire l’idée que les gens se font du continent africain où ils ne voient que guerre, famine et souffrance. Et les inviter à travers les témoignages de gens qui ont visité l’Afrique à le faire à leur tour ».
Um Nyobe, Sankara, Lumunba
2016 ! Diane Audrey Ngako pointe 25 ans et se demande où est-ce qu’elle doit passer les 25 prochaines années de sa vie. La réponse est presque évidente : «Au Cameroun». Comme à son habitude, elle n’hésite pas : « je ne me demande jamais si ça va marcher ou pas. Je me lance ». Elle lance Omenkart, une agence de communication créative spécialisée dans le digital, la création et la production de contenus et concepts de communication innovants…
Une belle aventure jusqu’ici, malgré les difficultés liées au contexte. Au début, les entreprises ne comprennent pas sa proposition. Aujourd’hui Omenkart peut se targuer d’avoir gagné la confiance des entreprises comme Société Générale, BVS SAS Cameroun, Cible, Diamond Business technologies, Dla Art Fair, Tradex, etc. Parallèlement, Diane Audrey Ngako donne des conférences à travers le monde.
Entre coupures d’électricité, indisponibilité d’internet etc., la jeune entrepreneure a dû se frayer un chemin. Elle fait désormais avec et est fière de participer au développement de son pays et du continent de l’intérieur comme Thomas Sankara, Lumumba, Um Nyobe … ses inspirations. Mais pour revenir au pays, avertit-elle : «il faut bien se préparer. Je conseille à tous ceux qui veulent revenir, de bien y réfléchir». Beaucoup de ses compatriotes, confie-t-elle, l’ont suivi mais n’ont pas pu résister aux adversités du terrain. Raison évoquée: l’environnement camerounais n’encourage pas la créativité. Tout est possible pourtant !
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